Mental Health Commission

News Article Campaigns
8 May 2025

Latest campaign unmasks coercive control behaviours

The State Government has launched the latest phase of its education campaign to raise awareness about the signs and dangers of coercive control. 

The campaigns ‘Coercion Hurts’ and ‘A Story That’s Not Ours’ were developed with insights from victim-survivors, stakeholders and advocates.

They depict behaviours perpetrators use to coercively control their intimate partner, highlighting the subtle yet damaging form of family and domestic violence. 

The launch coincides with National Domestic and Family Violence Remembrance Day on 7 May.

Access to the campaign videos and other resources are available online.

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